Case Study: Sony brings Jumanji to life with Pulse Advertising's influencer marketing

Sony reaches 1M+ total views with Pulse Advertising

The vendor Pulse Advertising collaborated with the customer Sony to promote the launch of a new Jumanji film. The challenge was to generate global hype and engagement for the movie's release on a major scale.

Pulse Advertising implemented an influencer marketing campaign as the first official agency partner of TikTok. Their solution was to create and support the official #JumanjiChallenge hashtag, which featured an interactive filter for creators to show their Jumanji alter egos. The campaign resulted in over 5 billion creator views and involved more than 20 creators, successfully delivering a visually engaging and highly shareable global campaign.

Sony