Case Study: Bundesliga connects global football fans with Pulse Advertising

Bundesliga drives 526 posts across 12 countries with Pulse Advertising

Pulse Advertising partnered with Bundesliga, Germany's premier football league, on an influencer marketing initiative. The challenge was to connect a global fanbase, transcending geographical borders through a shared passion for the sport.

The solution was the #FOOTBALLASITSMEANTTOBE campaign, a series of global activations and events orchestrated by Pulse Advertising. This multi-season effort spanned 12 countries, resulting in over 526 posts across 6 social networks, successfully uniting fans worldwide.

Bundesliga