Case Study: Leading Major Retailing Company improves personalisation strategy with Pulsar Platform

Using Social Panels to Manage a Major Retailer’s Loyalty Programme

Leading Major Retailing Company worked with Pulsar Platform to explore how social media data could improve the effectiveness of its loyalty programme’s targeted marketing. The challenge was to better understand customer behaviour and brand interactions in a way that could inform more precise, personalized offers.

Pulsar Platform used Pulsar TRAC to build a social panel of over 500 loyalty members, apply advanced filters and proprietary algorithms, and analyse their social media behaviour and metadata. This revealed key moments where social activity could enhance customer insight and helped the retailer prioritise opportunities based on discussion volume, ultimately strengthening its service personalisation strategy with richer contextual audience data.