Case Study: Kekst CNC uses Pulsar Platform to shape purpose-driven brand narratives

Using Communities to Develop Brand Communications Narratives

Kekst CNC, a global strategic communications firm, needed a deeper, more textured understanding of how different communities engage with sensitive and purpose-driven topics such as Sustainability, Diversity, Equity & Inclusion (DEI), and Health. They worked with Pulsar Platform and its Communities product to help shape messaging and brand communications narratives around these issues.

Using Pulsar Platform’s Communities, Kekst CNC tracked public conversations, broke audiences into communities of interest, and compared how each group discussed the same topics differently. The solution helped Kekst CNC surface insights for client recommendations on positioning around highly sensitive subjects, supporting stronger, more empathetic communications strategies with a tool the team has used for six years.

Kekst CNC

Michael White

Digital Strategist