Case Study: Leading Global Retailing Company achieves greater influencer insight and social reach in Home & Garden with Pulsar Platform

Identifying the Main Home and Garden Influencers

Leading Global Retailing Company worked with Pulsar Platform and its digital agency to improve their social media strategy in the Home and Garden category. They needed a deeper understanding of who was influential in the space so they could build greater reach and awareness.

Pulsar Platform used Pulsar TRAC’s visibility feature to run a social content analysis audit across the category, weighting content by site reach, author influence, and engagement. Pulsar Platform delivered a clear overview of the influencer landscape, identified the most active and widest-reaching voices, and provided actionable recommendations to help the client join the conversation credibly while expanding its social PR opportunities.