Case Study: The Social Check-up sharpens pharma social engagement with Pulsar Platform

How Top Pharma Companies Performed on Social

The Social Check-up, produced by Ogilvy Healthworld, needed deeper insight into the evolving pharma social media landscape and how leading brands were changing their content and engagement strategies. Working with Pulsar Platform and its data-led social listening and audience intelligence capabilities, the team analyzed performance across Facebook, Twitter, Instagram, and YouTube for 20 leading pharma companies.

Pulsar Platform helped The Social Check-up uncover year-on-year shifts in posting frequency, community growth, and engagement, showing that pharma was posting less often but more strategically. The analysis found significant gains in social community size across all channels, with Facebook nearly doubling in size, and identified Novo Nordisk as the most engaging pharma company in 2017 with a weighted engagement score of 471,153. The study also highlighted best-practice content and targeting recommendations that informed smarter paid social and content planning.

The Social Check-up