Case Study: Thinx unearths CX and competitive insights with Pulsar Platform

How Thinx Use Pulsar for Competitive, Creative and CX Insights

Thinx, a maker of period-proof underwear, faced new challenges in 2020 as the pandemic increased customer anxiety around ecommerce, delivery delays, and stolen packages. The brand also needed to navigate a rapidly changing news cycle to understand how its content and public positioning resonated compared to competitors. To address this, they turned to the Pulsar Platform for audience intelligence.

Using Pulsar CORE and Pulsar TRAC, Thinx gained crucial insights. The platform enabled them to monitor broad customer concerns to proactively address CX issues and avoid being caught off guard. Furthermore, Pulsar provided competitive and creative intelligence, allowing the team to see what content and user-generated content strategies were resonating for other brands. This helped Thinx make informed decisions about its own campaigns and creative choices, ensuring they effectively connected with their entire audience.

Thinx

Alice Warren

Director of Customer Experience