Case Study: Standard Life Investments finds the Lions’ dream team with Pulsar Platform

How Standard Life Investments Used Social Data to Find the Lions’ Dream Team

Standard Life Investments wanted to make the most of its sponsorship of the 2017 British and Irish Lions tour by proving it understood rugby fans and could add insight to the tournament conversation. To do this, the company used Pulsar Platform’s audience intelligence platform alongside rugby expertise from Martin Johnson and performance statistics.

Pulsar Platform tracked social conversations during Six Nations matches to identify standout players, man-of-the-match candidates, and likely Lions selections, then fed those insights into Martin Johnson’s analysis. The campaign gave Standard Life Investments a credible voice in the tournament, helped showcase its brand to a relevant audience, and combined social opinion, facts, and expert judgment to support smarter decisions.

Standard Life Investments