Case Study: Raconteur creates highly relevant CFO content with Pulsar Platform

How Raconteur Used Pulsar to Understand and Create Highly Relevant Content for a CFO Target Audience

Raconteur, a content agency specializing in high-quality business content for the C-suite, used Pulsar Platform to better understand a specific CFO audience and identify the topics, emotions, and concerns most likely to resonate with them. Their challenge was to use social media data and topic filters to uncover compelling areas for B2B content that would appeal to time-poor business decision makers.

Using Pulsar Platform’s TRAC and TRENDS tools, Raconteur built a CFO audience, tracked relevant discussions, tested content hypotheses, and analyzed sentiment to shape both content topics and ad copy. This approach helped the team create a highly relevant CFO report and LinkedIn campaign that met its target of 110 downloads from CFOs at European companies with more than 1,000 employees, demonstrating that Pulsar Platform could help them reach and engage their audience more effectively.

Raconteur

Elise Ngobi

Digital Marketing Manager