Case Study: Dr. Martens boosts social media ROI and wins awards with Pulsar CORE

How Pulsar CORE Helped Dr. Martens Show Social Media ROI

Dr. Martens, the iconic English footwear brand, wanted to turn its social channels into an interactive, community-driven part of the brand rather than just an online gallery. To help them measure and prove the value of their work, Dr. Martens used Pulsar Platform’s CORE social media monitoring and analytics tool to track owned-channel performance and benchmark against competitors.

Using Pulsar Platform’s CORE, the marketing team collected monthly and campaign reports, monitored competitor engagement, and used the data to refine content strategy across Instagram and other channels. The approach helped drive stronger engagement, support award recognition such as being named the best UK fashion retail Instagram account, and demonstrate ROI through improved KPI performance, sales, web traffic, and internal buy-in for future social and influencer initiatives.

Dr. Martens

Darren Campbell

Chief Product & Marketing Officer