Case Study: BLAST grows esports audience engagement with Pulsar Platform

How Esports Brand Blast Uses Pulsar to Grow Its Audience & Ecosystem

BLAST, a global media network specializing in esports tournaments, needed to better understand and grow its audience and the wider esports ecosystem. The challenge was to measure the impact of its activities and its 12 partner teams' social engagement, monitor conversations for opportunities and civility, and discover insights to inform future strategy and partnerships. To achieve this, BLAST turned to the Pulsar Platform, specifically utilizing its Pulsar CORE and Pulsar TRAC products.

Using Pulsar CORE, BLAST gained a quantitative bird's-eye view of its partner teams' social media performance and audience growth, allowing them to refine content strategies and maximize their digital output. Simultaneously, Pulsar TRAC was used to monitor wider tournament conversations for real-time feedback, reputation management, and to spot sponsorship opportunities. The Pulsar solution enabled BLAST to extract valuable insights from audience data, feed them back to internal teams and stakeholders, and ultimately position themselves as a strategic media partner capable of delivering long-term, data-driven engagement strategies.

BLAST

Emily Medd

Head of Digital