Case Study: March Adsanity boosts social engagement with Pulsar Platform

How Brands Can Leverage Live Events Through Social Media

March Adsanity, created by BOLD Worldwide, set out to test how the official sponsors of March Madness were using social media to capitalize on one of the biggest live events in sports. Working with Pulsar Platform and its Pulsar CORE analytics platform, the agency needed a reliable way to track and compare social engagement across multiple brands and channels during the tournament.

Pulsar Platform helped BOLD Worldwide measure engagement for 16 sponsors in a Sweet 16-style bracket, using social data to determine winners in each matchup. The analysis showed that consistent, event-relevant posting drove success, with Pizza Hut ultimately crowned the March Adsanity champion. Notable results included Oreo’s early upset after failing to post on game day and Pizza Hut’s semifinal win over Buffalo Wild Wings by a total of 9,501 engagements to 5,941.

March Adsanity