Case Study: Mazda becomes a social brand with Pulsar Platform

Helping Mazda Gain Value From Its Social Media Activity

Mazda Motor Europe wanted to become a more social brand by introducing social media listening to gather customer feedback and support its first brand-led marketing campaign in Europe. To do this, Mazda worked with Pulsar Platform, using its social media listening and continuous reporting services to help raise the visibility of social across the organization.

Pulsar Platform implemented an on-demand, continuous social media reporting model that delivered fast, actionable insights across markets, supported by bespoke training rolled out in 12 countries. The result was that Mazda integrated social media into Europe-wide marketing planning for 2015 and beyond, used Pulsar reports for ongoing campaign and product launch evaluation, and effectively turned Pulsar Platform into its outsourced social insights team.

Mazda

Christian Ohm

Manager Head of Consumer & Market Intelligence