Case Study: Hiscox finds its target audience with Pulsar Platform

Helping Hiscox Find Their Target Audience

The customer, Hiscox, aimed to create a content series on women in the tech sector to complement their sponsorship of a league table. Their challenge was to understand the conversation around this topic to ensure their content would resonate. They used the vendor Pulsar Platform's TRAC product to uncover insights, audience discussions, and key influencer networks.

Using Pulsar TRAC, Hiscox identified key themes and statistics that directly shaped their content strategy, such as focusing on women in game development. The solution also allowed them to pinpoint influential voices to follow for future campaigns. The vendor Pulsar Platform enabled this through its advanced audience intelligence, which goes beyond simple keyword tracking to map audiences and content spread.

Hiscox