Case Study: Colart strengthens its content strategy with Pulsar Platform

Colart builds a social insight-driven content strategy with Pulsar in 23rd August 2023

Colart, an international art supplies brand, was undergoing a business-wide transformation to build an insights function and guide its teams toward data-supported decision-making. To achieve this, they turned to the Pulsar Platform to help construct a social insight-driven content strategy.

Using Pulsar, Colart was able to benchmark their performance against competitors, derive creative ideas by identifying common factors in high-performing content, and make insights easily available and actionable to teams throughout the business. The Pulsar Platform aided Colart in visualizing audience interest, behavior, and intentionality, successfully placing social and audience insights at the heart of their online messaging.

Colart