Case Study: Greyhound Holdings Limited builds a standout travel brand with Pulsar Limited

Greyhound Holdings Limited builds a travel industry icon with Pulsar Limited and a team of 5+

The customer, Greyhound Holdings Limited, sought to enter the competitive taxi industry with a differentiated brand identity that positioned them as a sophisticated travel solutions partner. They partnered with the vendor, Pulsar Limited, to develop a visual identity that would articulate their core values of convenience, affordability, and technology.

Pulsar Limited implemented a collaborative branding process to design Greyhound's logo and full brand identity, including a style guide. The solution successfully harnessed varied ideas from a large team to create a unified and iconic brand. This new identity equipped Greyhound to challenge industry incumbents and establish itself as a leader in providing cutting-edge corporate travel solutions.

Greyhound Holdings Limited