Case Study: Credit Bank PLC achieves ISO certification with Pulsar Limited's Brand Standards Design & Development

Credit Bank Limited achieves ISO certification with Pulsar Limited

The customer, Credit Bank Limited, a financial institution based in Nairobi, Kenya, faced the challenge of standardizing its brand communications to build brand value and work towards an ISO certification. Their existing brand standards were limiting creativity. They commissioned the vendor, Pulsar Limited, to undertake the design and development of new brand guidelines.

Pulsar Limited addressed this by creating a comprehensive brand guideline that separated fixed stationery assets from more flexible marketing collateral. The solution provided a clear style to ensure a consistent brand voice while still allowing for creative expression. The project culminated in the development of a new, memorable logo. As a result of this standardization effort, Pulsar Limited successfully helped Credit Bank Limited achieve its ISO certification.

Credit Bank Limited