Case Study: Linear achieves scalable, time- and cost-saving equity management with Pulley

How Pulley empowers high-growth companies like Linear with

Linear, the fast-growing project and issue-tracking company, faced increasing equity complexity after its $35M Series B—its previous platform required ongoing legal help and couldn’t scale with a growing cap table, grants, and stakeholder base. Linear chose Pulley for a scalable, easy-to-use equity management solution that could handle 409A valuations, cap table management, and employee equity workflows without introducing operational friction.

Pulley built Linear’s cap table, uploaded documents, created stakeholder portals and custom 409A reporting, and enabled workflows like exercise requests and fundraising modeling, with Nasdaq Private Market liquidity integration available. The transition took just 1–2 hours of Linear’s time and produced measurable results: 10 hours saved per month, $600 saved in legal fees, 65 workflows completed in five months, and over 90% stakeholder engagement—demonstrating Pulley’s ability to reduce costs and administrative burden while supporting growth.

Linear

Karri Saarinen

Co-Founder and CEO