Case Study: Zelens learns who its future customer is with The Pull Agency

Zelens reaches 760 consumers with The Pull Agency

The Pull Agency was engaged by premium skincare brand Zelens to address a strategic challenge. The brand's core customer base was aging, and Zelens needed to understand who its future customer should be and how to potentially stabilize the average age of its brand user. The task was to determine if the science-led brand could also appeal to a younger demographic of premium skincare consumers.

To solve this, The Pull Agency conducted extensive consumer research, including a questionnaire with 760 respondents and in-depth qualitative interviews. The research revealed key insights about Millennial attitudes, the importance of accessible science, and the opportunity between science and natural ingredients. The strategic outcome was not a rebrand but an evolution in how Zelens communicates, focusing on making its scientific expertise more accessible, balancing efficacy with natural ingredients, and building authority through education and trusted advice. This approach was designed to broaden the brand's appeal to a wider age range.

Zelens