Case Study: Woods Health modernises its brand and attracts new customers with The Pull Agency

Woods Health evolves from an 1980s mail-order brand for Gen X and Millennials with The Pull Agency

Woods Health, a long-established mail-order supplement company, faced the challenge of attracting younger Gen X and Millennial customers while retaining its loyal older audience. They engaged The Pull Agency to evolve their brand from a traditional mail-order business into a vibrant, caring online brand using the agency's Brand Blueprint™ process.

The Pull Agency developed a new brand identity centered around an illustrative family of birds, which symbolized care and delivery, directly linking to the company's heritage. This solution included a new logo, simplified packaging, and playful copywriting. The new distinct look successfully modernized the brand, giving it character and charm to appeal to new demographics without alienating its existing customer base.

Woods Health