Case Study: Vice Reversa reaches 300K+ followers with The Pull Agency’s influencer campaign

Vice Reversa reaches 312,558 people with The Pull Agency

Vice Reversa, a skincare start-up with a patented microneedle technology, faced the challenge of launching its innovative product and explaining it to European consumers. They enlisted The Pull Agency to provide consumer research, develop a brand strategy, and create a launch plan.

The Pull Agency conducted research to inform a new brand positioning and then executed an 8-week micro-influencer campaign on Instagram. Despite a launch delayed by COVID-19, the campaign was a success. The Pull Agency's work reached over 312,000 people, achieved a 3% engagement rate (surpassing the 1% category benchmark), and generated 7,491 likes and 921 comments.

Vice Reversa