Case Study: Tangle Teezer reaches 530k+ impressions and 10% engagement on TikTok with The Pull Agency

Tangle Teezer reaches 530k impressions with The Pull Agency on TikTok

The Pull Agency partnered with Tangle Teezer, a global hairbrush brand, to launch their new Easy Dry & Go brush. The challenge was to generate buzz and high engagement rates with a younger Gen Z audience, a demographic known for not engaging with traditional adverts.

To meet this challenge, The Pull Agency leveraged its status as a TikTok specialist to run a campaign on the platform. The solution involved creating native-style content, including countdown videos and simple tutorials produced in partnership with influencers. This approach successfully reached over 530,000 users, achieving a 10% engagement rate—double the category benchmark—and driving 2,200 sessions to the Tangle Teezer website.

Tangle Teezer