Case Study: Lee Stafford achieves 1M TikTok views and 10k product clicks with The Pull Agency

Lee Stafford drives 1M TikTok views with The Pull Agency

Lee Stafford, a haircare brand, faced the challenge of relaunching its ArganOil range to resonate with and capture the attention of Gen Z shoppers. The Pull Agency was enlisted to develop a fresh approach for this new generation in a post-pandemic market.

The Pull Agency created a two-stage TikTok campaign, first recruiting influencers to develop engaging content and then amplifying those videos with paid ads. This solution generated 1 million views and a 7% average engagement rate. The paid element also drove 10,000 clicks to the product page, contributing to a hugely successful relaunch.

Lee Stafford