Case Study: GAK achieves a unified brand identity and sales uplift with The Pull Agency

GAK boosts sales with The Pull Agency’s new visual identity

The Pull Agency partnered with GAK, a music retailer with a landmark store in Brighton, to address a challenge of brand fragmentation. While the physical store was a renowned destination for musicians, its unique identity was not reflected across the brand's digital assets, including its website and social media channels, creating a disjointed customer experience.

The Pull Agency developed a new unifying brand strategy and visual identity, anchored in Brighton's creative culture and the concept of a music 'Emporium'. This included a new logo and a comprehensive visual language that was then applied across all touchpoints, most notably a new mobile-first eCommerce site. The results were highly successful, leading to a double-digit uplift in sales, GAK's best year ever in 2022, and positive feedback from the community. The new brand identity also played a key role in securing investment for the company.

GAK