Case Study: Egmont Honey boosts UK sales and brand awareness with The Pull Agency

Egmont Honey boosts UK sales 50% with The Pull Agency

Egmont Honey, a New Zealand-based producer of premium Mānuka honey, wanted to establish itself as a leading brand in the UK market and show consumers how to easily incorporate its product into their daily routines. To achieve this, they partnered with The Pull Agency for an influencer marketing campaign.

The Pull Agency executed a campaign using the hashtag #MānukaMyWay, recruiting a diverse range of micro and mid-tier influencers from health, wellness, food, and music verticals to create content showcasing versatile uses for the honey. This strategy drove nearly 1 million video views and over 36,000 engagements, achieving a 4.2% engagement rate. Most significantly, the campaign increased units sold at retailer Holland & Barrett by 46% and boosted revenue by 32%, successfully raising the brand's profile in the UK.

Egmont Honey