Case Study: Carmex reaches 14M users with The Pull Agency

Carmex reaches 14M users with The Pull Agency

Carmex, a lip care brand, wanted to reignite excitement and build brand love with a new generation (Gen Z) following the end of lockdowns and mask mandates. They partnered with The Pull Agency to launch a social media campaign that would tap into their audience's existing obsession with the product and drive mass awareness.

The Pull Agency developed the #NotWithoutMyCarmex campaign, working with influencers on TikTok and Instagram to create engaging content that was then amplified with paid social media. This strategy successfully reached 14 million users, generated 11.1 million video views, and achieved an 11% engagement rate, exceeding benchmarks and prompting Carmex to extend the campaign.

Carmex