Case Study: allbeauty creates a premium sustainable skincare brand with The Pull Agency

allbeauty launches At1 Skincare with The Pull Agency, earning 94% 5-star ratings

The Pull Agency partnered with allbeauty, a major UK online beauty retailer, to help them launch a new skincare brand. The challenge was to create a distinct brand with ethics and sustainability at its core that could stand on its own, rather than being seen as just an allbeauty own-label product, while remaining affordable.

The Pull Agency developed a comprehensive Brand Blueprint™ and visual identity for the new brand, named At1 Skincare. This process was supported by extensive consumer research and a product testing panel. The results were highly successful, with the products receiving praise described as "beyond amazing" and achieving a 94% 5-star rating from consumer reviews on allbeauty.com.

allbeauty