Case Study: Toyota engages auto show visitors with Pufferfish PufferTouch

Toyota engages 800,000 visitors with Pufferfish

Toyota, the world's largest car manufacturer, faced the challenge of launching its new Camry model at a major auto show without a physical vehicle available. They needed an attention-grabbing spectacle to engage visitors and journalists and creatively showcase the car's new interior features. To meet this challenge, they partnered with Pufferfish and utilized the PufferTouch interactive spherical display.

Pufferfish implemented a multi-layered interactive experience using two PufferTouch units. This solution allowed visitors to take a 360° virtual tour of the car, customize interior elements, and choose a 360° video driving experience. The result was a hugely successful promotional activity for Toyota, providing an engaging and memorable hands-on experience that stood out at the tech-heavy event.

Toyota