Case Study: Princess Cruises creates an immersive onboard guest experience with Pufferfish PufferHemi

Princess Cruises personalizes onboard journeys with Pufferfish’s PufferHemi for Sun Princess

Princess Cruises sought to design an impressive, guest-focused experience for their next-generation Sun Princess cruise ship, requiring a unique digital attraction. They partnered with Pufferfish, who provided the PufferHemi, a highly intuitive and touch-enabled hemispherical display built to perform in bright environments.

Pufferfish implemented the PufferHemi to allow guests to explore the globe, view ship locations and itineraries, and even plan future cruises. The solution was fully integrated with the Princess MedallionClass system for personalization, letting guests tap their medallion to see their unique travel history. This innovative installation provided hands-on engagement, with passengers booking their next cruise while on board, and was hailed as unprecedented innovation for a cruise ship.

Princess Cruises