Case Study: Dunlop engages audiences with Pufferfish PufferTouch

Dunlop boosts event engagement with Pufferfish’s 4K Ultra HD PufferTouch

The customer, Dunlop, a renowned sports brand, approached event experts Bright Partnerships to find a new, tactile way to engage their client base and draw crowds beyond just their products. They sought new technology to heighten the Dunlop brand experience, a challenge for which vendor Pufferfish provided the solution using their PufferTouch product.

Pufferfish implemented the PufferTouch, a touch-enabled spherical display in the form of a digital tennis ball. This 4K Ultra HD multi-touch screen engaged audiences, increased foot traffic, and effectively mirrored the Dunlop brand experience. The solution provided a visually impactful and interactive way to draw in fans and educate them, forging meaningful connections with the brand. Pufferfish implemented the creative concepts efficiently and to a high standard.

Dunlop