Case Study: Disney creates a spooky Haunted Mansion crystal ball experience with Pufferfish PufferTouch

Disney brings Haunted Mansion to life with Pufferfish’s PufferTouch

Pufferfish partnered with Disney to create an engaging promotional experience for the new "Haunted Mansion" film release. The challenge was to develop a spine-chilling activation for UK shopping centers that would capture the iconic spirit of the original theme park ride and captivate potential moviegoers.

The solution implemented by Pufferfish was the PufferTouch, a touch-enabled spherical display that recreated the film's famous smoke-filled crystal ball. This allowed fans to interact directly with the swirling visuals and spectres inside the ball, creating a truly immersive and magical experience. Pufferfish's solution successfully delivered a captivating and hands-on engagement that thrilled Haunted Mansion fans.

Disney