Case Study: The Freecycle Network boosts ad revenue with PubWise

The Freecycle Network - Customer Case Study

The Freecycle Network, a global nonprofit gifting community, faced a significant revenue crisis after a website update to a Single Page App disrupted its advertising units. With limited technical resources, they urgently needed a solution to restore programmatic advertising to fund their operations while maintaining site performance. They turned to their existing vendor, PubWise, for help.

PubWise swiftly implemented a customized header bidding solution for Freecycle's website, restoring and optimizing their ad revenue. The results were immediate and substantial, with a 329% increase in revenue, a 59% rise in average CPM, and a 23% improvement in fill rate year-over-year. PubWise's ongoing management ensures the nonprofit's advertising operations remain future-proofed and maximized.

The Freecycle Network

Deron Beal

Founder