Case Study: Digitale Medier 1881 achieves 30% higher programmatic revenue with Pubstack's Monetisation Manager

Digitale Medier 1881 boosts programmatic revenue 30% with Pubstack

Digitale Medier 1881, a major Norwegian online information service, faced challenges in migrating to Google Ad Manager, reducing its heavy dependency on developers for ad stack management, and meeting ambitious revenue targets with a small team. To address this, they partnered with vendor Pubstack and implemented its Monetisation Manager solution.

Pubstack provided a no-code platform for ad stack management, managed the seamless migration to GAM, and delivered granular real-time analytics. This solution empowered the customer's team to gain autonomy and optimize their setup efficiently. As a result, Pubstack helped Digitale Medier 1881 achieve a 30% increase in programmatic revenue, with specific ad refresh modules delivering a 45% uplift on desktop.

Digitale Medier 1881