Case Study: Scratchpad improves sales team efficiency with PubNub

Scratchpad Improves Efficiency For Sales Teams

Scratchpad, a workspace for sales teams that connects notes, tasks, pipeline management, chat, and collaboration directly with Salesforce, needed a reliable way to deliver real-time updates without forcing reps to switch between apps or manually copy data. To support fast, dependable collaboration at scale, Scratchpad turned to PubNub for real-time messaging and synchronization.

Using PubNub, Scratchpad added real-time comments, shared notes, live Salesforce field updates, and presence-based features that push changes instantly to everyone viewing the same page. PubNub’s reliability and JavaScript documentation helped the team implement and maintain these capabilities, enabling 100% uptime for critical updates and improving efficiency so sales teams can collaborate faster and focus on closing more deals.

Scratchpad

Justin Zhang

Engineering Manager