Case Study: LiveLike achieves real-time fan engagement and scalable live event chat with PubNub

LiveLike Keeps Fans Remotely Connected With Events They Love

LiveLike, a platform for live events and fan engagement, faced hard concurrency limits and latency issues with its previous chat API while building a real-time experience for Turner Sports. The team needed to support bracket sharing, chat, and audience interaction at scale without pushing viewers to third-party messaging apps.

LiveLike switched to PubNub to power its entire platform, enabling direct chat, group chat, and large-scale audience chat without caps or delays. With PubNub, LiveLike eliminated worries about traffic spikes and lag, improved real-time engagement, and helped deliver a successful Turner Sports platform that contributed to the NBA partnership.

LiveLike

Justin Poliey

Director of Engineering and Product Lead