Case Study: Floret achieves real-time, scalable matchmaking and fast messaging with PubNub

Floret Creates Interactive Dating App Using PubNub

Floret is a gamified matchmaking app that combines a 90‑second profile‑ranking game (matched using the Stable Marriage Problem) with in‑app text and video messaging. Real‑time functionality was core to the experience, but building and maintaining an in‑house real‑time infrastructure proved slow, costly, and unreliable—causing synchronization and loading issues and forcing the team to hire a dedicated engineer.

By integrating PubNub Data Streams, Floret implemented a real‑time messaging and game sync layer in under two weeks. PubNub cut loading time to about a quarter, eliminated game‑room synchronization problems, reduced backend API calls, stopped users leaving to other chat apps, removed operational overhead, and provided the scalability to support hundreds of thousands of users.

Floret

Milad Moh

Founder and CEO/CTO, Floret