Case Study: elevate.io achieves real-time collaborative video editing with PubNub

Elevate.io delivers real-time collaboration with PubNub and 100% uptime

elevate.io, a browser-based collaborative video editing platform from Blackbird plc, faced the challenge of building a robust, scalable real-time messaging infrastructure to power complex features like live user presence, synchronized playback, and in-app commenting. To bring their vision of making online video editing as collaborative as Figma to life, they needed to avoid the high engineering overhead of building this infrastructure in-house.

By implementing PubNub's real-time APIs for push notifications and in-app chat, elevate.io rapidly integrated core collaboration features. The solution enabled them to achieve 100% uptime since launch for their global user base across 140 countries, accelerate their go-to-market delivery, and significantly reduce engineering overhead, allowing the team to focus on core product innovation.