Case Study: Coca-Cola achieves real-time interactive Super Bowl second-screen engagement with PubNub

Coca-Cola Powers Interactive Second Screen Ad for Super Bowl Using PubNub

Coca-Cola launched the Coke Chase second-screen campaign for Super Bowl XLVII, inviting viewers to vote for one of three character factions and take part in interactive activities via mobile, web, and tablet. The key challenge was delivering reliable, scalable real-time messaging and synchronizing votes and live updates across millions of devices during the game.

PubNub provided the real-time infrastructure to broadcast vote tallies and sync interactive features instantly across platforms, ensuring updates appeared as the audience voted. The campaign attracted 1.3 million visitors and generated 910,000 votes, delivering an immersive, real-time Super Bowl advertising experience.

Coca-Cola