Case Study: LIVE Sports Marketplace achieves premium live sports scale and efficiency with PubMatic's Live Sports Marketplace

LIVE Sports Marketplace drives 10× growth in live sports deals with PubMatic

The customer is LIVE Sports Marketplace, which is treated as an anonymized customer referred to as a live sports marketplace. The challenge was a general industry need to access premium live sports inventory programmatically at scale, as complex rights and legacy buying methods historically limited such access despite growing advertiser demand. PubMatic addressed this with its AI-powered Live Sports Marketplace.

PubMatic's solution leveraged AI-powered curation and real-time event intelligence to unlock omnichannel inventory from over 20 publishers and 30 DSPs. This provided streamlined, turnkey access to verified in-game supply across major sports leagues. The results included 10x growth in active deals, nearly 2x higher media value than standard CTV, and roughly double the impressions filled versus traditional PMPs. In specific use cases, PubMatic delivered 100% of a scaled $600k budget for one advertiser and drove a 125% spend increase for a CPG advertiser by surpassing CPM efficiency goals.