Case Study: Level Agency achieves 53% more efficient CPMs with PubMatic’s AgenticOS

Level Agency boosts CPM efficiency by 53% with PubMatic

Level Agency, a member of the Untapped Growth Collective, needed to evaluate whether PubMatic’s AgenticOS could outperform their client's incumbent DSP in delivering precise, hyper-local audience targeting at scale with greater operational efficiency and better campaign outcomes.

PubMatic’s AgenticOS provided a direct connection that required no new integrations, enabling Level Agency to set up campaigns in minutes instead of hours. The solution delivered a 53% more efficient CPM, 2.14x more impressions per dollar, a 54% higher video completion rate, and allowed retargeting segments to scale in days rather than months, leading Level to allocate more business to PubMatic.

Level Agency