Case Study: KINESSO Achieves Higher CTR, Greater Reach and Lower CPM with PubMatic Activate

KINESSO boosts CTR 50% with PubMatic Activate

PubMatic worked with KINESSO to address challenges for a leading energy brand. The challenge was the inefficiency of the traditional programmatic setup, which used disconnected DSP and SSP platforms. This led to fee leakage, reduced budget efficiency, less transparency, and slower optimization for their campaigns.

The solution was PubMatic's Activate platform, which provides a direct path to premium supply. In a rigorous A/B test, Activate delivered a 50% higher CTR, 11% more impressions within the same budget, a 19.7% lower CPM, and 40% broader coverage across premium publishers.

KINESSO