Case Study: Geloso Beverage Group achieves greater efficiency and performance with PubMatic AgenticOS

Geloso Beverage Group boosts impressions 40% with PubMatic

Butler/Till was looking to improve efficiency and performance for its client, Geloso Beverage Group, while maintaining the quality standards required for premium video campaigns. The agency wanted to explore whether an agentic approach could streamline campaign execution, reduce costs, and improve performance without compromising inventory quality.

Partnering with PubMatic, Butler/Till ran the campaign using PubMatic's AgenticOS platform. This enabled the industry’s first fully autonomous, end-to-end agentic campaign execution. The solution delivered a significant reduction in buy-side costs, over 40% more impressions than planned, and a roughly 30% lower effective CPM while maintaining strong completion rates and premium supply quality.

Geloso Beverage Group