Case Study: Chevrolet Arabia achieves 70% above CTR benchmarks with PubMatic

Chevrolet Arabia exceeds CTR benchmarks by 70% with PubMatic

Chevrolet Arabia faced the challenge of expanding its advertising reach beyond social media platforms while maintaining its commitment to carbon-conscious marketing. Their existing vertical video assets limited their ability to scale across the open web without additional production or environmental costs. They partnered with their media agency, dentsu MENA, and vendor PubMatic to address this.

The solution implemented by PubMatic leveraged its curated marketplace inventory alongside SeenThis's adaptive streaming technology. This approach transformed existing social videos into dynamic in-banner creatives, eliminating the need for new production. The campaign exceeded CTR benchmarks by 70% and significantly reduced its environmental impact, avoiding over 1 tonne of carbon emissions and eliminating 9.2 TB of data wastage.

Chevrolet Arabia