PubMatic
22 Case Studies
A PubMatic Case Study
Amnet, a media agency, partnered with vendor PubMatic to address challenges with complex and manual programmatic workflows. The agency sought to improve campaign efficiency and transparency while significantly reducing the operational effort required for setup and optimization.
PubMatic implemented its AI-powered AgenticOS solution, which automated the campaign activation from a simple natural-language brief. This reduced setup time by 80% and delivered a 25.7% uplift in video completion rate versus the industry average, alongside providing full transparency and brand-safe delivery across premium video environments.