Case Study: Abovomaxlead achieves faster, more efficient CTV campaign delivery with PubMatic AgenticOS

Abovomaxlead cuts campaign setup time by 87% with PubMatic

Abovomaxlead, an independent Dutch agency, sought to determine if a fully autonomous, agent-to-agent advertising model could outperform traditional human-managed campaigns by eliminating manual setup friction and improving cost, quality, and delivery. They partnered with vendor PubMatic to connect their proprietary Mediavision AI system to PubMatic's supply-side infrastructure.

The solution was implemented using a direct connection to PubMatic's AgenticOS, which allowed AI agents to autonomously plan, execute, and optimize a Connected TV campaign in real-time with no manual intervention. This approach resulted in a 97% video completion rate, effective CPMs that were 15% lower than planned, and an 87% reduction in campaign setup time, driving significant efficiency and quality for Abovomaxlead.

Abovomaxlead