Case Study: a leading global betting and gaming business achieves 32% lower CPA with PubMatic Activate

a leading global betting and gaming business lowers CPA by 32% with PubMatic

A leading global betting and gaming business needed to drive new customer registrations in the competitive UK market while strictly maintaining a cost-per-acquisition target of £60. They partnered with PubMatic to leverage its Activate media activation platform for reaching high-intent audiences across sports betting and gaming verticals efficiently.

Using PubMatic's Activate platform, the client executed a multi-layered programmatic display campaign focusing on prospecting, retargeting, and customer engagement. This solution delivered over 57 million impressions through premium, brand-safe supply. PubMatic's approach resulted in a CPA of £40.77, beating the target by 32% and driving 3,365 registrations.