Case Study: Grid Forward doubles membership and expands reach with Publitek

Grid Forward doubles membership and drives 10,000+ podcast downloads with Publitek

Grid Forward, a nonprofit energy industry organization, sought marketing support from Publitek to communicate the value of its membership and events within a complex and rapidly evolving technology market. The challenge involved navigating this multifaceted sector to effectively engage stakeholders in grid innovation.

Publitek provided a comprehensive solution that included a rebranding initiative, event management—including a shift to a successful virtual format during the pandemic—and multi-platform marketing through social media, newsletters, and a podcast series. This partnership with Publitek yielded significant results, including a doubling of Grid Forward's membership, sell-out events with over 40 sponsors, and a podcast that achieved over 10,000 downloads, substantially increasing the organization's funding and industry reach.

Grid Forward