Case Study: Tupperware achieves 2.3M catalog opens with Publitas

Tupperware drives 2.3M catalog opens with Publitas

Tupperware, a global consumer goods brand, faced the challenge of modernizing its digital catalog. Their previous solution was merely a static digital replica of the printed catalog, which lacked mobile optimization and interactivity. This limited their consultants' ability to share content and resulted in poor consumer engagement. To overcome this, they partnered with Publitas for a more dynamic digital catalog service.

By implementing Publitas, Tupperware gained a mobile-first, interactive catalog platform that was easy to share across digital channels like WhatsApp. The results were significant, including 2.3 million catalog opens and 177 million pageviews in a short period. Most notably, their engagement rates soared to 167% above the industry benchmark, demonstrating the solution's profound impact on consumer interaction. Publitas provided the modern digital experience necessary to support Tupperware's omnichannel strategy and drive growth.

Tupperware