Case Study: The Rug Company achieves lower catalog costs and higher trade client engagement with Publitas

The Rug Company cuts catalog costs by 87.7% with Publitas

The Rug Company, a luxury rug brand, faced challenges with costly and quickly outdated print catalogs that limited their dynamic product presentations for trade clients. To address this, they partnered with vendor Publitas to transition to a digital solution with interactive lookbooks.

Publitas implemented customized digital lookbooks featuring embedded videos and interactive overlays, which transformed the sales team's client meetings. This solution from Publitas led to an 87.7% reduction in costs, over 13,800 catalog views, and a 12.45% clickthrough rate, significantly boosting engagement and sales effectiveness.

The Rug Company