Case Study: The Museum of Modern Art achieves record high customer engagement and sales with Publitas

The Museum of Modern Art - Customer Case Study

The Museum of Modern Art (MoMA) sought to extend the reach of its print catalogs to a wider, international online audience. They chose the online catalog platform from Publitas to create a beautiful and easily accessible digital experience that would also drive traffic to their online store.

By implementing Publitas, MoMA gained a mobile-optimized catalog with features like branding customization, shoppable product images, and a product feed import to save time. This solution from Publitas led to record-high customer engagement and sales, with visitors from the catalog converting to purchasers at a rate 40% to 308% higher than those from other marketing channels.

The Museum of Modern Art

Ursula Milan

E-Commerce Technology